As the Business Owner, Leadership Starts with You!

Your Fault!

As the old saying goes, “Everything rises and falls on leadership.” If you are having problems with your business, it is not your employees  that are to blame. It is not  your clients fault. It is certainly not what you complain about most – “insert whatever that might be here”; but as the owner, it is your fault. The buck stops with the owner of the business

Your True Character

Your true character will eventually rise to the surface, no matter how much you stroke and massage the lie. If you are lazy or dishonest or careless in the running of your company, then expect that your negative quality will be imparted to your staff. If you are slothful in your appearance, then expect your staff to follow suit. If you break rules in business, then your employees will emulate your leadership actions. Your company needs to have strong core values that provide the optimal services to your current and potential clients.

You, as the owner, need to communicate and ensure that your employees also possess your vision on your company values and objectives. Lead by example and never deviate from your mission statement. Have regular meetings with your staff to make sure they catch your passion for having the best customer service and professionalism in your industry.

Your Conduct

However, how you conduct yourself as a business owner is not determined when you are seated at your desk in your office. It starts when you pull back the covers and arise out of bed. Statistics show that a company owner that manages a strong personal reputation will transmit that to his company, develop loyal customers, have dedicated and productive employees, and reap profits higher than the average in their industry.

Your personal reputation will follow you into business. You are a business owner, and everything you do as a private citizen will reflect on your business. Your actions as a husband, father, son, brother, neighbor, coach, lodge member or whatever personal role you are in at the moment will rub off on your company’s reputation.

Your Decision

As the company owner, before any situation arises, you need to decide how you will act on a personal level before you decide your actions as a business owner. For example, I decided in my life that I would never steal, even if there was no one around to catch me. I decided that long before I was ever a business owner. That decision probably occurred when I was in high school. I applied that and other moral decsion into my leadership skills as an example to my employees.

Your Daily Life

You need to act professionally at all times, whether you are on the clock or off the clock. You are a business owner in the community and all eyes are on you. You never know whose set of eyes are doing the viewing, as was the case of a friend of mine that owns a local company. He was involved in a road-rage incident and made the decision to curse out the driver with whom he had the altercation. He ended the situation by giving the dreaded middle finger. He did not realize that the driver was the brother of the woman riding in the car. She happened to be the wife of the manager of one of his largest clients.

Your Personal Life and Reputation

You need to do some self examination of your personal life and reputation and ask yourself some questions.

  • Do I conduct myself in my personal life in a way that would make my family proud?
  • Do my actions benefit those around me?
  • Do I contribute to the community I live in?
  • Do I live by a certain set of standards no matter what situation arises?
  • If someone were to ask the neighbors on my street, would they all say they were happy to live by me?
  • Do I treat the people I interact with in my daily life with respect and kindness?
  • Do I make people have a better day after having contact with me?

If you are not giving yourself high marks when answering the above questions, then your personal reputation is probably hurting your company’s reputation. You need to work on fixing your actions and personal reputation so you can begin building a great reputation for your company.

June 6, 2017

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