What Makes a Website “Great”?

 What Actually Defines a Great Website?

There are several things that make a website great. Your website needs be clear on your mission, easy to navigate, and needs to let clients know exactly what you can do for them. It needs to get your logo out there and project an online image of what your real world business is all about. A customer that lands on your website needs to know what you can do for him. Make the content short and concise. No one wants to wade through a novel of text to find out what services you provide. A viewer should not have to work to find what they are looking for.

Keep It Classy

Have a classy looking website. Do not be too flashy, have blinking lights, or loud music blaring at your viewers. Very few people like to suddenly have music blasting at them while they are at their desk at work. They also do not want to look at a site that is visually loud in color and design. Your site should look like a professional business site, not a blog, banner farm or Facebook page. There is nothing wrong wit5h Facebook, and of course, your business should also have a Facebook business page. However, keep them different and unique.

Your Website Should Be Inviting

Your site should be inviting to your viewers. When they arrive, they should feel like they are in the lobby of your office or a five-star hotel that is welcoming them to come inside and stay for awhile. They should feel at home when they visit your website.
Your company website should be free of grammatical and spelling errors. Before publishing your site, you need to proofread your site multiple times, and also have someone else proofread it. A second, third, fourth or more set of proofing eyes will always find errors that the other proofreaders miss. Oftentimes, the original author misses his own errors when he proofreads what he wrote. I have found this to be true when I write an article.

Contact You Should Be Easy

Your site should make contacting you very easy. Place your email address, physical address, mailing address and company phone number all throughout your site. You also should have a “Contact Us” link and page on your site which will take the viewer to all of your contact information.

Manage, Maintain, and Update

Last but not least! Maintain your website by keeping it free of spam, broken links, errors and other pesky problems that annoy viewers and make you appear unprofessional. Also, make sure that your website’s software is updated to the latest version and backed up often.

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